The hospitality industry has weathered an outsized amount of disruption, and no one knows this better than the workers. With new challenges arising every day and the need for steady income, people must have a digitally robust way to participate in the labor market and connect with quality job opportunities. That is why I am excited about Goodwrx, a solution I have co-founded with senior industry peers Nathan Armogan and Michael Crome, and other industry professionals. It is an innovative technology solution that revolutionizes the hospitality labor market and promises better outcomes for all industry players, including labor empowerment and equity for gig economy participants.
Goodwrx is getting people back to work faster than ever before with less time around pre-screening checks (because of precertification through union partnerships) and getting hired into quality jobs that provide a competitive labor rate. For workers, it’s a chance to earn extra money with different companies and take advantage of maximum flexibility and opportunity.
Bridging the Information and Opportunity Divide
Goodwrx answers a critical need in the labor market: Keeping up with the business’s needs and consumer demand. PWC forecasts that the U.S. recovery will continue to regain strength, and annual occupancy for hotels is expected to finish in 2021 at approximately 74% of pre-pandemic levels. Experts agree that 2022 will see new reopening’s and improved demand as the economy strengthens.
However, properly reopening and growth are also contingent on a diverse and talented workforce. Businesses are experiencing difficulty filling open shifts in the current market. This phenomenon exposes the structural flaws in the labor market that existed long before the pandemic. These flaws were due in large part to asymmetric information, unscalable talent acquisition methods, and a high turnover rate. Available talent also runs into obstacles, such as asymmetric information, inaccessibility to open shifts, friction in the search process, and schedule-related limitations. Goodwrx makes a difference for both sides of the equation.
Goodwrx matches business with vetted, skilled workers in real-time using on-demand scheduling for hospitality recruiting, smart matchmaking powered by machine learning, and a steady supply of highly-trained staff.
Easy to Do Business with Greater Returns
Goodwrx dramatically reduces the cost burden for both businesses and employees. Its time-keeping systems are portable and low-cost. With a labor-centric shift-based model, individuals can increase their income and search for opportunities in their area.
For businesses, the turnkey solution reduces administrative overhead with back-office features like payroll processing, workers comp, and IRS and ACA compliance. It dynamically addresses critical staffing needs with tools and insights, so that team leaders can anticipate and hire accordingly.
Goodwrx has already gathered the support and enthusiasm of some of the best hospitality industry investors because they know the power this technology holds for meeting the hospitality marketplace’s short- and long-term challenges. There’s no solution out there as fast and as tied into Las Vegas organizations and large hospitality markets as Goodwrx. It’s an exceptional company for today’s environment. Companies and workers have the opportunity to accelerate through this recovery phase and are well-positioned for success in 2022. Learn more about Goodwrx when their segment airs in March 2022 on the television series: Advancements hosted by Ted Dansen at CNBC.
